Swachh Bharat Mission

Swachh Bharat Mission

Swachh Bharat Mission

Swachh Bharat Abhiyaan (Clean India Mission) is a national campaign launched by the Government of India that is inspired by Mahatma Gandhi's vision of Clean India. This is India's biggest ever cleanliness drive that was officially launched on 2 October 2014 at Rajghat, New Delhi by Prime Minister Narendra Modi. Swachh Bharat Abhiyan is a massive movement that seeks to create a Clean India by 2019 covering 4,041 statutory cities and towns. A clean India is the best tribute we can pay to beloved Bapu.

Given the way we generally think, it is quite possible that we may turn cynical, lethargic or even pessimist about the outcome of this ambitious campaign. Before we grossly dismiss the idea of Swachh Bharat, we must essentially introspect and clean up our thoughts, our mind and our attitude towards cleanliness.


Consider this!

When we visit Singapore, we do not litter or throw cigarette butts on the roads. We are proud of their underground links as they are. We do not mind paying US$ 5 (Rs.350) to drive through Orchard road between 5 pm and 8 pm. We return to the parking lot to punch our parking tickets in case we have over-stayed. In Singapore we do not say anything. Do we?

We wouldn't dare to eat in public during Ramadan in UAE. We would not dare to go out without our head covered in Jeddah. We would not dare to bribe an employee of the telephone exchange in London at 10 pounds per month to fix our STD or ISD bills are billed to someone else. We would not dare to speed beyond 80 km/h in Washington and then tell the traffic cop ‘Do you know who I am? I am so and so's son!’

We also wouldn't chuck an empty coconut shell anywhere other than the garbage pail on the beaches in Australia and New Zealand. Why don't we spit tobacco on the streets of Tokyo? Why don't we use examination jockeys or buy fake certificates in Boston?

We are the same people. We can respect all rules and follow the system in other countries to perfection but the moment we touch the Indian ground we seem to be having a free ride. We spit, we throw papers, eatery wrappers, tobacco product covers and cigarette butts all over the place with vengeance. If we can follow all rules and behave well in foreign countries, why can’t we do the same here in India? Why do we change our attitude and behave so differently?

Take for instance the way we handle our pets. A few well-off people take their dogs out for a walk on the streets. Sadly, they do not give a damn when they dirty the public streets. But the next day morning the same people turn around and yell at the government authorities for those dirty pavements and for being inefficient. Well, in America every dog owner has to clean up after his pet has done the job. Same in Japan. Will we, Indian citizen, take responsibility?

Every time we litter on public places, we must remember that someone must pick it up. When they do, the entire system costs the exchequer, which is taxpayers money. And if they don’t, the place becomes non-hygienic inviting all kinds of disease.

As responsible citizens of India, we cannot just vote once in 5 years, choose a government and sit back, relax and forfeit our individual responsibility. We cannot pass expert comments and judgments on how the government must serve us. We expect the government to clean up our place but we are not going to stop chucking garbage all over the place nor are we going to stop to pick up a stray piece of paper and throw it in the nearest bin.

There is no magic wand that can clean up our societies, streets, towns and cities. Giving a lame excuse like ‘It is the whole system that has to change, how will it matter if I alone stop littering?’ make so sense for every individual is an integral part of that system. Each drop makes an ocean. Therefore, we must proactively engage ourselves with this noble mission of Swachh Bharat and become responsible stakeholders of achieving a common goal.

But first and foremost, it is our mindset, our thinking and our attitude that must change. If we can light a candle, we can brighten the entire nation. But it must start from within.

As a wellness organization, Welocity Life Sciences fully backs the Swachh Bharat Abhiyaan and takes a pledge to proactively engage itself with it through various future initiatives. We would genuinely empower our valued business associates to be credible stakeholders in this campaign and collectively achieve our goal step by step.